As fulfillment time approaches zero, physical retail is losing its edge, and its customers, to the powerful recommendations and personalization of eCommerce.
The power of Discovery, Search, and Personalization has created an almost unbeatable combination. But we'll explore how the latest advances in augmented reality are bringing these powerful features to physical retail.
The result is larger baskets, higher conversion rates, and the habituation of the effortless joy of online discovery.
Finding what they're looking for is becoming increasingly easy online, so how can physical retailers compete?
While helpful staff are a great aid, giving personal attention to each shopper is unrealistic when margins are razor thin.
Promotions in physical retail compete with the actual products for eye-level real estate, making the art of merchandising a perpetually painful exercise in compromise.
Augmented reality has now reached a maturity where each shopper can experience the same physical location in a way that is unique to them.
convergent commerce
Shoppers can find what they're looking for faster, get helpful recommendations when they are the most likely to act, and automatically find the best products at eye-level every time.
Augmented reality and the posemesh allow physical commerce to inherit the best things about eCommerce, improving the customer experience massively while creating new revenue opportunities for the retail location.
Imagine the unparalleled experience of physical commerce, but with the convenience and conversion rates of eCommerce style discovery, search, and personalization.
Posemesh technology makes it possible to create highly engaging, personalized and social shopping experiences in physical locations in a way that was considered science fiction just a year ago.
pilot program