This timely delivery of information fuels the key advantages of ecommerce: Discovery, Search, and Personalization — features unavailable in brick-and-mortar stores.
Until now.
The Convergent platform enables precisely located digital information in the physical store, extending the benefits of ecommerce to the in-store retail experience.
The result is larger basket size, higher conversion rates, and the habituation of the effortless joy of online discovery.
While helpful staff are a great aid, giving personal attention to each shopper is unrealistic when margins are razor thin.
Promotions in physical retail compete with the actual products for eye-level real estate, making the art of merchandising a perpetually painful exercise in compromise.
Augmented reality has now reached a maturity where each shopper can experience the same physical location in a way that is unique to them — highlighting products and offers that are most relevant to their interests in each context.
convergent commerce
Shoppers can find what they’re looking for faster, get helpful recommendations when they are most likely to act, and automatically find the best products at eye level every time.
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Augmented reality and the posemesh allow physical commerce to inherit the best things about ecommerce, improving the customer experience dramatically while creating new revenue and cost-saving opportunities for retailers.
Imagine the unparalleled experience of physical commerce — then add the convenience and conversion rates of ecommerce-style discovery, search, and personalization.
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