Ecommerce presents shoppers with the right products and information at the crucial moment of purchase intent.
This timely delivery of information fuels the key advantages of ecommerce: Discovery, Search, and Personalization — features unavailable in brick-and-mortar stores.
The Convergent platform enables precisely located digital information in the physical store, extending the benefits of ecommerce to the in-store retail experience.
One of the most powerful features of online shopping is the ease of product discovery. While physical retailers try to merchandise stores so shoppers are exposed to the right products at eye level, online shopping allows these products to be surfaced at the right time and in the right context.
The result is larger basket size, higher conversion rates, and the habituation of the effortless joy of online discovery.
Shoppers looking for specific items face friction when they cannot easily find what they’re looking for. Product search has become extremely easy online, so how can physical retailers compete?
While helpful staff are a great aid, giving personal attention to each shopper is unrealistic when margins are razor thin.
Every visitor to a physical retailer is faced with the same offers, deals and ads, regardless of intent, demographic, purchase history, or loyalty data.
Promotions in physical retail compete with the actual products for eye-level real estate, making the art of merchandising a perpetually painful exercise in compromise.
Augmented reality has now reached a maturity where each shopper can experience the same physical location in a way that is unique to them — highlighting products and offers that are most relevant to their interests in each context.
The birth of
New advances in augmented reality make it possible to bring the power of discovery, search and personalization to physical retail — without sacrificing what makes it a great experience.
Shoppers can find what they’re looking for faster, get helpful recommendations when they are most likely to act, and automatically find the best products at eye level every time.
The Convergent platform makes personalized recommendations and guidance possible.
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Would you rather get lost at the mall, or lost in the moment?
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Augmented reality is enabling convergent commerce, where digital and physical merge.
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The best of both worlds
Auki Labs’ posemesh technology makes it possible to manifest digital information in physical space — enabling highly engaging, personalized and social shopping experiences in physical stores in a way that was considered science fiction just a year ago.
Augmented reality and the posemesh allow physical commerce to inherit the best things about ecommerce, improving the customer experience dramatically while creating new revenue and cost-saving opportunities for retailers.
Imagine the unparalleled experience of physical commerce — then add the convenience and conversion rates of ecommerce-style discovery, search, and personalization.
ABOUT AUKI LABS
Auki Labs is creating the posemesh, a decentralized protocol for collaborative spatial computing.
Our decentralized peer-to-peer positioning system will give every cubic millimeter an address, replace the GPS system, and enable a persistent and privacy-preserving metaverse.
We are on a mission to help every person and device find their place in the world. Literally.
Join the ranks of billion dollar retailers at the convergence of digital and physical.
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